The Influence of the Use of Digital Media Technology in Student Learning in a Contextual And Audio-Visual Way in Elementary Schools

Abstract

This study aims to analyze the impact of using contextual and audiovisual digital media technology in the learning process at the elementary school level. The research background is based on the urgent need to improve the quality of learning through the integration of technology that aligns with the demands of the digital era. This research used a qualitative approach with a case study at a public elementary school. Data were collected through observation, in-depth interviews, and documentation. The results show that the contextual and audiovisual use of digital media enhances student engagement, motivation, and understanding of learning materials. Digital media enables more engaging, concrete, and relatable content delivery based on students' daily experiences. However, challenges remain, such as limited \access to devices, unstable internet connectivity, and teachers' lack of digital competence. This study recommends institutional support through teacher training and adequate facilities to foster effective digital-based learning in elementary schools.