DEGRADATION OF NATION'S CULTURE AMIDST GLOBALIZATION FLOW

Abstract

Culture is a real determinant of a nation's ability to prosper, because culture shapes individual mindsets about risks, rewards, and opportunities. The nation's culture is not just an asset as a tourist attraction, but culture is a form of maintaining the viability of life that develops, and is shared by a group of people, and is passed on to the next generations. The research method uses a qualitative approach with data collection using library research. The degradation of the nation's cultural values that are very clearly visible is the value of mutual cooperation, and local culture is marginalized compared to foreign culture.