BASIC SOCIO-CULTURAL SCIENCE: SOCIAL AND CULTURAL CHANGE DUE TO SOCIAL MEDIA

Abstract

Socio-cultural changes include changes in cultural functions and human behavior in society from certain conditions to other conditions. This implies that the changes that occur include social and cultural changes, occur in society, and produce new conditions for humans. Culture must be understood in terms of the following three layers: the technological layer is the lowest, the sociological layer is the middle, the philosophical layer is the highest. Another impact is the emergence of a culture of excessive sharing and self-disclosure in cyberspace. This culture emerged and was determined partly because of the presence of social media, which allows anyone to upload anything by device. This becomes a culture which in turn provides sowing of the boundaries between private space and public space. The consequence of the existence of online media and the increasing number of social media users. Social media is no longer only placed in the context of a channel or medium, but social media is already a way of life in the relationship between users and technology.